Decision Navigator

Choose the ecommerce decision in front of you

TopDecide is a dependency map for first-time ecommerce founders. It does not guess your stage. It helps you inspect the concrete decision, what must come before it, what it unlocks, and what is too early to do.

Open Decision NavigatorOpen product nodeOpen launch node
Entry points

Start with the decision in front of you

These are not diagnoses. They are shortcuts into the handoff dependency map so you can inspect the actual node and verify the prerequisite yourself.

I do not know what to sell

Start at the product decision and inspect what it unlocks before platform or tool choices.

Pick a product (what to sell) - PlanInspect this node

I need to know if the business can work

Open unit economics to see why supplier, pricing, and cash logic come before scaling.

Run the numbers (unit economics) - PlanInspect this node

I am choosing tools or a platform

Check which upstream decisions must be true before Shopify, Etsy, WooCommerce, or another stack.

Choose an ecommerce platform - PlatformInspect this node

I am close to launch and checking setup

Use SSL/HTTPS as a concrete example of how operational decisions depend on earlier choices.

SSL / HTTPS - Build / Security & trustInspect this node

I want to know what launch requires

Open launch to see multiple dependency chains converge before going live.

Launch (test, then go live) - LaunchInspect this node

I have traffic but need better conversion

Open CRO to see why measurement and feedback must precede optimization.

Conversion rate optimization (CRO) - Optimize (ongoing loops)Inspect this node
Decision output

Every node still answers the four practical questions

The content changed to the handoff model, but the old useful discipline remains: current decision, prerequisite, next action, and what is too early.

Where am I now?A selected decision node, not a guessed stage.
What must come before this?The highlighted prerequisite path, numbered by execution order.
What should I do next?Finish the selected node checklist, then open the direct next nodes it unlocks.
What should I not do yet?Use risk, skip rules, cost, and ownership to avoid premature work.
See SSL exampleSee launch example
Use it this way

A decision path, not a content library

Pick one concrete node, read the prerequisites, then move only one useful step.

01

Pick one concrete decision

Search or filter for the decision currently blocking execution.

02

Check what must come first

Amber nodes show prerequisites. Same number means those items can move in parallel.

03

Read risk, cost, and ownership

Each node tells you whether to keep the decision, delegate execution, or wait.

04

Move only one step

Green nodes show what becomes useful after the selected decision is handled.